Confectionery industry in the manufacturing process has tended to mature, so manufacturers began to point the finger of competition to candy packaging, we can see the market of candy packaging increasingly diverse, increasingly novel, increasingly serialized.
What is the meaning of candy packaging design? Now candy has gradually become a gift with hands, so candy packaging design is gradually paid attention to. Good candy packaging design is not only lofty, but also can increase appetite and recognize the bridge of communication between people. The significance of candy packaging design:
1. From the analysis of the consumer market, in fact, girls will buy more candies than boys. Such a small and fresh packaging design can be very attractive to girls to buy, each girl heart live in the pink tender own. Therefore, for different consumer groups, the packaging design of candy has been constantly adapting to the trend of this market.
Customers demand convenience when shopping, such as window opening or transparent packaging can be convenient for selection, soft packaging drinks are easy to carry and so on. The ease of packaging adds to the appeal of the goods. The packaging of children’s candy should take into account the physiological characteristics and using habits of the main consumption objects – children. Carton design should be easy to open, and at the same time have a certain protection function of inner candy. At the same time, most children are active and curious about novel things. When designing packaging, attention should be paid to whether the packaging meets the safety needs of children.
2, from before the beginning of bulk to bags, boxes of bottled up to now, candy packaging design has been in constant innovation, and with the continuous increase in the number of the kinds of candy, candy packaging design with the more fashionable elements into the packaging design, avant-courier, trend of packaging design, combined with practical, can be done to receive to use, Such packaging design will also attract more consumer groups.
