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When consumers buy goods, packaging will give consumers a simple and intuitive impression of buying goods, which can help consumers further choose products.

Speaking from our side, we all like to buy foreign products, such as electronic products, makeup products from Japan and South Korea, clothing and perfume from Europe and the United States, and are willing to pay very high prices. In addition to the quality of their products, the packaging of these products is fine and perfect to make people feel classy, which is to meet the psychological needs of consumers.

Product production is the last is packaging, product packaging in addition to the protection of commodities, convenient transportation of the basic role, but also has a strong marketing role, high-quality packaging can not only provide convenience for consumers to buy, and can create wealth for market promotion. Its role is mainly reflected in the following aspects:

01

Packaging can enhance people's understanding of the brand, provide users with a sense of brand value identification, and strengthen brand image and philosophy. For many fast selling products, packaging is a part of the product, and the process of using them is the process of using product packaging.

For example, the well-known Sprite.
The classic green bottle body has become an indispensable part of it, and when you see it, you can think of the cool and refreshing brand awareness expressed by Sprite.

The outer packaging design can also play a role in brand strengthening. For example, in the Ipad below, the outer packaging maintains a simple and exquisite design style that is consistent with Apple products. The white packaging box only has a large product image, brand logo, and product name. This consistent aesthetic design concept and prominent packaging of brand products play a role in strengthening the brand logo and concept.

02

After the product from production to packaging becomes a commodity and enters the market for sale, the first impression to consumers is the packaging rather than the quality of the commodity itself. Whether the first impression can attract consumers is a key factor in successful sales, which depends largely on the packaging of the product, so the product is a silent salesman.

03

he third core role of packaging is its dissemination value.

The product itself has transmissibility, and for consumers, good packaging can bring them more social attributes.

De Fu's "indulging in silky smoothness" emphasizes the meeting and falling in love between lovers.
For example, Jiang Xiaobai's careless copywriting packaging.
Packaging designs that align with user psychological trends are more worthwhile for users to purchase.

These three functions of packaging may have an impact on consumer behavior, enhance user recognition of product value, and make consumers pay higher prices. As a boss, it's worth considering how to enhance the value of product packaging from these three perspectives.

Miaomiao brand design,

Focus solely on brand integration design.