Discussion on the convenience design and material application of packaging
Commercial design is a means to promote commodity sales, and promotion becomes the focus of commercial design. Modern packaging plays an important role in the process of product promotion. As for the focus of promotion, in addition to the level of visual attention, it also includes the issue of convenience in the sales process. This involves the convenience of the store design and the product itself. The convenience of commodity packaging is often inseparable from the reasonable use of packaging materials. As far as commonly used materials are concerned, there are mainly metals, wood, plant fibers, plastics, glass, textile fabrics, artificial imitation leather, genuine leather and various paper materials. Among them, metal materials, leather, silk, pure linen and other fabrics are mostly used for the promotion and packaging of high-end products. Materials such as plastics, chemical fibers or blended fabrics, and artificial imitation leather are mostly used for mid-range products. Paper materials are generally used for medium and low-end commodities and short-term advertising materials. Of course, there are also higher-grade paper materials, and because paper materials are easy to process and low in cost, in practical applications, paper materials are widely used in commercial design. . Glass bottles with higher-grade packaging are mostly used for cosmetics such as perfumes and world-famous wines. In addition, due to the ingenuity of designers, they can often turn decay into magic and design some ordinary materials with a high-end visual sense.
A successful product design should be a design that can bring convenience to people. Its convenience is reflected in the links of production, transportation, agency, sales and consumption.
1. Production convenience
The convenience of production is reflected in whether the packaging size of the product is standard, whether it can match the transportation, the standard of loading and unloading equipment, whether the opening and folding procedures of the package are convenient, and whether it can be recycled to reduce costs. The packaging design of mass-produced products must take into account the convenience of production, and must meet the requirements of the production process and assembly line operation. Otherwise, no matter how beautiful the design is, it will be difficult to produce, which will cause trouble and waste. In addition, the shapes and properties of commodities are different, such as solid, liquid, powder, gas, etc. Therefore, packaging design should consider what materials to use for packaging design, which is more scientific and economical. For example, disposable tea packaging usually uses soft packaging ready-to-use paper, aluminum foil, cellophane and plastic film. One pack at a time is convenient for production, and composite materials can also be used for dry foods or powders that are prone to moisture.
2. Convenient transportation
Reflected in the transportation process, it is manifested as whether the various signs are clear and whether they can be operated efficiently. From the time the product leaves the production line to the hands of consumers, it has to be moved dozens of times during the entire circulation process. The convenience and safety of moving under different occasions and conditions must be considered in the design. Especially in the design of pharmaceutical packaging, it must be stabilized and clearly marked during processing, and some products must also be “double-packaged”. Such as perfume packaging, candy packaging, etc., after using bottled and flexible packaging, cartons should be used as the outer packaging to prevent deterioration caused by sunlight and prevent damage caused by backlogs during transportation.
3. Sales convenience
In the sales process, whether the product packaging design and publicity design can make use of the operation of the sales staff and the identification of consumers. Transmission of information is an important function of packaging, and packaging is a carrier medium for transmission of information. The ingredients, brand, performance, instructions for use and price of the product are all marked on the label of the package. The package design must allow consumers to clearly receive this information. It requires customers to identify the product in a short time. Just know what product, what content, how to use, and can stimulate the desire to buy, successfully promote consumers to buy. Packages available for sale include:
Stackable packaging: On the shelves of large supermarkets, the salesperson will make full use of the space of the showcase and stack the products as much as possible for display and sales, which can not only store more but also save space. Good packaging design has beautiful pattern design and color design. In this way, the visual impact of the entire space will be suddenly enhanced, which also depends on promoting sales. For example, biscuits in metal boxes are designed with concave-convex grooves on the bottom and cover, which can be stacked up and put on, so it is safe to take and place. Many chocolate packages use a triangular carton packaging structure, which is very strong, stable, and convenient for customers and salesmen. pick and place.
Post time: Apr-19-2023