With the development of printing technology, printing industry into a lot of plates, roughly packaging printing, book printing, digital printing, commercial printing, this is a few large plate, it also can be subdivided, such as packaging and printing can be divided into gift boxes, corrugated boxes, plastic packaging, white card paper box, there is even a wooden, metal packaging. The gift packaging is also divided into categories, tea boxes, wine boxes, calendar boxes, saffron boxes.The following Nanjing vertex printing to discuss the development prospects of the packaging printing industry.
With the development of the manufacturing industry, the competition in the product market is not only limited to the product quality itself, the quality of packaging and personalization has become a part of the product competition, and plays an important role, with packaging to stimulate the desire to buy has become an important marketing means.
Packaging industry and marketing planning contact more and more closely, the classic case “Jiang Xiaobai”, the liquor industry in the late show depends on packaging success, rise in the liquor industry, become a popular well-known brand. Personality packaging has become a major feature of Jiangxiaobai liquor, each wine label has a particularly warm or inspirational or puzzling sentence.
As people living standard rise, has not only confined to enjoy the goods itself, value-added become particularly important, copy-writing, packaging personalized classic personality on the package and cycle can become the development trend of packaging and printing, packaging and printing in the future and marketing planning has become increasingly blurred the boundaries between the two industries will be.
Post time: Sep-14-2022