The first section is the connotation of packaging
1. Definition of packaging
In the Chinese national standard GB/T41221-1996, the definition of packaging is: the overall name of containers, materials and auxiliary materials used according to certain technical methods in order to protect products in the circulation process, facilitate storage and transportation, and promote sales. It also refers to the operation activities in which certain technical methods are applied in the process of using containers, materials and auxiliaries in order to achieve the above purposes.
Understand the meaning of product packaging, including two aspects of meaning: on the one hand refers to the container containing the product, usually called packaging, such as bags, boxes, buckets, baskets, bottles, etc.; On the other hand, it refers to the process of packaging products, such as packing, packaging, etc.
Product packaging has two characteristics, such as subordination and commodity. Packaging is an accessory to its contents; Packing is ancillary.Like cigarette holder box,cigarette box case,empty cigarette box,empty cigarette box,custom pre roll boxes,custom pre roll boxes,it is hot sell product.
Special products in the contents, having value and use value; At the same time, it is also an important means to realize the value of internal products and use value.
Generation of packaging
It is generally believed that packaging is usually linked to products and is an essential means to achieve product value and use value. Therefore, the production of packaging should be calculated from the beginning of the exchange of products in human society. At the same time, the formation of packaging is also closely related to the development of product circulation. The formation of packaging can be divided into three stages.
1. Primary packaging stage
In the early stage of the development of product production, after the emergence of product exchange, in order to ensure the circulation of products, the first need is product transportation and storage, that is, the product to withstand the transfer of space and the passage of time. In this way, packaging has been developed to provide protection for products. During this period, packaging usually refers to primary packaging, that is, to complete the function of partial transportation packaging, using primary packaging containers such as boxes, buckets, baskets, and baskets. Since there is no small package, the product needs to be distributed at retail.
2. Packaging development stage
At this stage, there is not only transportation packaging, but also small packaging that plays a role in conveying beautification. With the development of commodity economy, there are more and more products, and different enterprises produce products of different quality and different colors. At the beginning, producers use product characteristics to distinguish the products of enterprises, and then gradually use small packaging to convey this information. With the fierce market competition, small packaging then plays the role of beautifying and promoting products. During this period, transportation packaging still mainly plays a protective role, while small packaging mainly plays the role of distinguishing products, beautifying and promoting products. Because of the small package, the product does not have to be distributed at retail, but the product still needs to be introduced and promoted by the salesman.
The emergence of supermarket sales has pushed packaging to a higher stage of development. 3. Sales packaging has become a silent salesman stage of the product to the direction of sales packaging transition, sales packaging has really become an integral part of the product, has become an important means to seek additional lubrication, sales packaging in the production of sales and consumption in the role is also growing. At the same time, transportation packaging has also developed from the simple protection to the direction of how to improve the efficiency of transportation handling.
The development of packaging to the present stage is usually called modern packaging. In the production of modern products, the dependence of products on packaging is becoming more and more obvious, in the entire production, circulation, sales and even consumption fields need an accessory – packaging lack of it is difficult to form a virtuous circle of social production. Therefore, although the variety of modern packaging increases, the function increases the proportion of cost increases, packaging is still an accessory of the internal product, and the development of packaging will be restricted by the product, the characteristics of the internal product and its change is the most fundamental factor affecting the development of packaging. In addition, the commercialization of packaging itself is becoming more and more obvious in modern product production. This shows that packaging has developed so far, although the dependence of products on packaging has increased, the dependence of packaging production on product production has decreased, and its relative independence has increased.
At present, packaging production has become one of the important industrial sectors. Among the 40 major industries in the country, the packaging industry ranks 12th. Packaging, like other socially necessary labor products, has a commodity nature and has become the object of trade between departments. The concept of modern packaging reflects the commodity nature, means and production activity of packaging. The value of packaging is included in the value of the product, which is not only compensated when the product is sold, but also overcompensated for market supply and demand reasons. High-quality packaging can bring huge economic benefits. Packaging is an important part of product production, the vast majority of products only after packaging, to complete its production process, in order to enter the circulation and consumption field. In the field of packaging engineering, generally speaking, a product plus packaging can form a competitive product. Packaging is based on a certain number of products, attributes, forms and storage and transportation conditions and sales needs, the use of specific packaging materials and technical methods, according to the design requirements to create a combination of modeling and decoration of the entity, with dual characteristics of art and technology, with shape, volume, level, integrity and other characteristics. From the physical composition point of view, any packaging, need to use a certain packaging materials, through a certain packaging technology manufacturing, have their own unique structure, shape and appearance decoration. Therefore, packaging materials, packaging techniques, packaging structure modeling and surface loading are the four elements that constitute the packaging entity. Packaging material is the material basis of packaging, is the material carrier of packaging function Packaging technology is the key to achieve packaging protection function and ensure the quality of internal products. Packaging structure modeling is the specific form of packaging materials and packaging technology. Packaging decoration is the combination of the four elements through the picture and text beautification, promotion and introduction of the main means of product, the need for perfect design to complete, only in this way can constitute the market needs of the packaging entity
Third, the function of packaging
The function of packaging is mainly reflected in the following aspects
1. Protect the product
Protecting the product is one of the most important functions of packaging. Products in the circulation process, may be affected by a variety of external factors, resulting in product pollution, damage, leakage or deterioration, so that products reduce or lose the value of use. Scientific and reasonable packaging can make the product resist the damage of various external factors, so as to protect the performance of the product and ensure the quality and quantity of the product.Such smoke grinder,cigarette box,joint Box,cigar box.
2. Facilitate product circulation
Packaging provides the basic conditions and convenience for the circulation of products. The product is packaged according to a certain specification, shape, quantity, size and different containers, and the outside of the package is usually printed with a variety of signs, reflecting the specifications of the packaged product name, quantity, color and the overall packaging net weight, gross weight, volume, factory name, factory address and precautions in storage and transportation, which is conducive to the allocation of products, counting and counting. It is also conducive to the rational use of various means of transport and storage, improve the loading and unloading, transportation, stacking efficiency and storage and transportation effects, accelerate the flow of products, and improve the economic benefits of product circulation.
3. Promote and expand product sales Beautifully designed product packaging can play a role in promoting products, beautifying products and promoting sales. Packaging can not only improve the market competitiveness of products, but also attract customers with its novel and unique artistic charm, guide consumption, become the leading factor to promote consumer purchase, is the silent salesman of products. High quality packaging is of great significance in improving the competitive power of export products, expanding exports and promoting the development of foreign trade.
4. Convenient for consumers to use
Sales packaging with different products, a variety of forms, the size of the package is appropriate, easy for consumers to use, save and carry. The drawing, trademark and text description on the package are convenient for consumers to identify, and also introduce the nature and composition of the product, use, use and storage methods, which play a convenient and guiding role in consumption.
5. Save money
Packaging is closely related to the cost of production. Reasonable packaging can make scattered products integrated in a certain number of forms, thus greatly improving the loading capacity and convenient loading and unloading transportation, can save transportation costs, storage costs and other expenses. Some packaging containers can also be recycled many times, saving the production of packaging materials and packaging containers, which is conducive to reducing costs and improving economic benefits.
In short, the basic functions of product packaging should be: protection function, convenience function, promotion and display function.
Fourth, the composition of the package
The definition of packaging: Packaging refers to the overall formation of the product after packaging, that is, the general term of packaging and products. It is generally composed of three parts: product, inner packaging and outer packaging.
Typical packaging components include 8 parts, namely: containment parts, fixed parts, handling parts, buffer parts, surface protection parts, anti-deterioration parts, sealing parts and display surface. Common packaging does not necessarily include all of the above.
Five, the basic requirements of packaging
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1. To adapt to the characteristics of the product, the packaging of a product must be based on the characteristics of the product, respectively using the corresponding materials and technology, so that the packaging fully meets the requirements of the physical and chemical properties of the product
2. Adapt to circulation conditions
To ensure the safety of the product in the whole process of circulation, the product packaging should have a certain strength, stiffness, firm and durable characteristics. For different modes of transport and means of transport, the corresponding packaging containers and technical treatment should also be selectively used. In short, the entire packaging should adapt to the storage and transportation conditions and strength requirements in the field of circulation
3, the packaging should be appropriate and moderate
For sales packaging, the size of the packaging container and the internal product should be appropriate, and the packaging cost should be consistent with the actual needs of the internal product. Reserving too much space and packaging costs accounting for too high a proportion of the total value of the product are harmful to consumers.
Product packaging must be standardized, and the packaging weight, specifications and dimensions, structural modeling, packaging materials, terminology, printing marks, packaging methods, etc. of product packaging should be unified, and gradually formed a series and generalization in order to 4. Standardization is conducive to the production of packaging containers, improve the efficiency of packaging production, simplify the specifications of packaging containers, reduce costs, save raw materials, facilitate identification and measurement, and help ensure the quality of product packaging and product safety
Benefits, misleading consumption of “excessive packaging”.
The green and environmental protection requirements of product packaging have two aspects of meaning: First, the selection of packaging containers, materials, technology 5. Product packaging should be green and environmental protection itself should be safe and hygienic for the product and the consumer. Secondly, the packaging techniques and material containers used are safe and green for the environment. In the selection of packaging materials and production, we should follow the principles of sustainable development, energy saving, low consumption, high function, pollution prevention, sustainable recycling, or safe degradation after waste.
6. Technical requirements for packaging
1. The concept of packaging technology Product packaging technology refers to the technical measures taken to resist internal and external factors affecting quality in order to prevent the loss of quantity and quality changes in the field of product circulation, also known as product packaging protection methods. 2. Requirements of product packaging technology.
The internal and external factors that affect the change of product quality are divided into physical, chemical, biological and other factors. Product packaging protection technology is the specific preventive measures taken for the above internal and external factors affecting product quality.
7. Product quality and packaging
As the saying goes: “Red flowers are good, but also green leaves support.” Product quality and packaging, like the quality of safflower and green leaf products is of course dominant, people are not in order to buy packaging to buy products.
“But packaging must not be neglected. Good packaging can not only protect the product, easy to sell and carry, beautify the product to increase the value, arouse the desire of consumers to buy, but also play the role of silent salesman. Good packaging system design not only improves the added value of products, but also is an art form. When the quality of a product is first-class, but the packaging is not good, it will also cause slow sales, at this time, the packaging of the product will rise to the main aspect. For example, China once exported small bottles of Qingdao beer to the United States, the raw materials and process are first-class, the color of the wine is clear, the foam is fine and pure, and the mouth is mellow and 100 oral foreign beer compared, not inferior. But the quality of Tsingtao beer bottles is ordinary. As a result, it has been slow to open a wide market. Some overseas Chinese in the US are clamoring for Tsingtao to be given a decent new outfit.
However, with the understanding of the importance of packaging, some companies use packaging to cover up the poor quality of products. Packaging designers must avoid both extremes.
Post time: Aug-28-2023